Unlikely Voter

Conservative views on polls, science, technology, and policy

Posts Tagged ‘ end of an era ’

Many pollsters rely on random telephone calls in order to get their interviews done. It’s cheaper and easier than having to get people to sit down and do face-to-face interviews, because over the phone a broader range of people can be accessed. The result is a better sample than can be gotten from, say, a shopping mall.

But that ease may be on the way out if people stop owning landlines.